Petit Mary Patisserie - Ipoh

From the left Ooi Xiang Wen, Lim Sze Xian, Loh Shen Li, Phan Yi Lin, Khor Zi Yan, and Yeong Wei Hao. 

           Petit Mary Patisserie is a cafe that served desserts and Western food which is suitable for people to enjoy during breakfast, brunch and also high tea. Petit Mary Patisserie started their operation in February of 2015. It is located near AEON Ipoh Garden. Before the opening of Petit Mary, the owner has his own Purple Moon Valley Bakery at Bercham. Besides, he told us he was selling cakes and breads at morning market before he owned his bakery. 

Short History - Petit Mary Patisserie

             Petit Mary is an inspiration from the owner where he starts to fulfil it by opening a theme café called Petit Mary Patisserie. It is a European style cafe with tiffany blue paintings for their buildings. The cafe is renovated through a double storey terrace house into a cafe. Petit Mary is named after a small girl who named Mary with her growing diary and her dreams to be accomplish when she grow up. 

             Petit Mary’s menu provides breakfast, brunch and high tea for customers to choose from. They provide western food and desserts which suitable for a tea session after meal. They do sell bread and pastry that is freshly baked daily by using natural yeast method. The concept of the dessert originally came from France to provide a classy and delicious dessert to customers. Some of the cafe famous desserts include Belgium Chocolate, Berry Berry and Macaron. Furthermore, Petit Mary has their own coffee machine to serve quality brew of coffee for customer to go well with their dessert. They also provide birthday and wedding cake reservation for their customers. They have full moon package and mini pastry set which is suitable for small gathering or functions. 

Feedback by the existing customers

            Most of the customers of Petit Mary are very satisfied with their products and services provided. One of the customers, Susan Hoh that has tried the food in Petit Mary commented that service is good and the food provided is nice which is a great place for get together with friends and she love it so much. Besides, a customer name Jasmine commented that the coffee and cakes are really good. The furniture is very beautiful. She really enjoys herself there. Some of feedback from customers is that Petit Mary Patisseries has provides fantastic services, nice pastry and cakes. It is really a cozy place to enjoy and relax. Moreover, a customer name Sky Lee commented that Petit Mary is a cozy and nice lunch spot by serving variety of nice pastries and offer all day breakfast.

           Furthermore, we are also the customers of Petit Mary and have tried the desserts there.  My group members commented that the environment of Petit Mary is really relaxing and enjoyable and able to provide customers the feeling of home. In addition, the desserts served by Petit Mary are also nice with their own unique and cute designed. The services provided by Petit Mary are also in well and polite manner. 

Value Proposition of Petit Mary Patisserie

           Petit Mary is a sour dough bakery and café located right opposite of Aeon Ipoh Garden, the semi-detached housing area. The décor may seem a little bit overdone and some may even dub this as another one of those places capitalizing on the “cuteness factor” to attract teenagers and the ladies. However, a closer look reveals a menu with a fair bit of substance, especially their array of freshly baked breads and pastries. Besides, the French dessert of Petit Mary is one of the best selling products. The following are some of the French desserts served by Petit Mary. 

             Inside the cafe, they have different sitting areas for customer to choose from. They provided 3 different areas located at ground floor and first floor. Ground floor sitting area is spacious and like a family dining room style whereas upstairs sitting area is divided into 2 sections, one is an open area of seating and another is a door to go through the seating area like a secret garden feel after you walk in. The decoration of their cafe is using Mary, a little girl as the icon of Petit Mary. Pictures, drawings and the dreams of Mary can been seen easily in the cafe. 

               The value proposition that is able to attract customer to revisit Petit Mary is their quality of their foods and the hospitality from their workers. Before customers enter into the cafe, they have worker who open the door for them and greet them. When customer is ordering their foods, they will recommend their best selling to customers. Their customer service makes customer feel that they are treating them as their own family members. 

      
              The food quality of Petit Mary is worth the money the customer pay for. They are using the freshest ingredients to produce their food. For their bread and pastry, they are using the natural yeast baking method which is using natural yeast to produce them. It does not contain any preservatives or unknown ingredients to bake their cake. The Petit Mary owner, Mr Phan said that in Malaysia there are less than five bakeries that are using natural yeast baking method to sell their products. Petit Mary bread and pastry is freshly baked from the oven daily and they do not sell their leftover bread the next day. They believe by providing daily baked fresh bread and pastry they will be able to gain the customer loyalty toward their products.

         The decorations attract lots of customer to come and visit and taste their desserts. They have portrait that hang on the wall, while the calm and peaceful environment attract customer to gather with their friends to spend wonderful moments together. Customer can take picture with cafe theme decoration and enjoy tea and desserts there.

               One of the famous desserts that served by Petit Mary is Belgium Chocolate. It is designed in a bear shape. It contains 58% of Belgium chocolate and taste smooth, fragrant and sweet. This Belgium Chocolate sells at the price of RM12 each. 

                 The dessert which designed in shape of a cute present or gift namely Berry Berry. It ribbon is made of white chocolate and with berry favor inside. It does not taste too sweet so it suit customers who does not like too sweet dessert. Most of the ladies customers love this dessert so much. The Berry Berry sells in price of RM13.50 each. 

            If you have a sweet tooth, then you’re in luck because Petit Mary meticulously decorated dainty morsels of sweet desserts like macarons. Macarons is one of the famous desserts from French. These macarons are in chocolate mint, yam and pistachio nuts favors. Each of the macarons is designed with different colors to attract customers. Each macaron sells at price of RM4.80. 

         Another dessert serve by Petit Mary namely Strawberry Yogurt is a three combination favours dessert with yogurt, strawberry and chocolate. It has designed and made of strawberry and chocolate as topping. It tastes nice with this combination of favours. It tastes smooth when eat into mouth. Price for this strawberry yogurt is RM12.

               Polo Puff is considered as one of the special bread served by Petit Mary. Polo Puff is one of the famous foods from Hong Kong. Petit Mary has made the polo puff in a smaller size with crunchy layer and cream inside the puff. This polo puff sells at price RM1.50 each.

(A) Your group opinion and why you selected these places. 

              The places we have chosen are Petit Mary. The reason we chose this café is because it is a special theme based cafe. The idea from the café came from the owner itself. Petit Mary is a café about a small girl who named Mary with her dreams to be accomplish when she grow up. The cafe received positive reviews from their customers and is highly recommended by them. We have our lunch at Nellies and desserts at Petit Mary. The desserts that we ordered were delicious and the qualities of foods were value worth. Their worker there is friendly and kind where they threat their customers like their own family members and friends. This is the reason why we select the cafes. 

(B) Classification of e-commerce by the nature of the transactions or interactions 

      Petit Mary is a brick-and-mortar organization which is an old-economy organization that performs their business offline and sells their merchandise in a physical store. Petit Mary is a café that had transactions offline by offering a variety of food and beverages such as their own design desserts, bread, rice, pasta, spaghetti, coffee, tea, fruit juice and etc where the customers can visit the shop and have face-to-face business transactions. Petit Mary had face-to-face communication and interaction with their customers in order to serve their customers in a well manner. This will create a good customer relationship and have positive word of mouth towards Petit Mary by enhancing the communication and interaction between workers and customers. 

               Apart from that, Petit Mary is using the Business to Consumer (B2C) models to operate and run their business. B2C is a business or transactions that conducted directly between a business and consumers who are the end-users of the products or services. Petit Mary provides a variety of food and beverages for customers to enjoy which fulfil the customers’ needs and wants. The workers will directly serve their customers such as make order, place customers to sit, and serve customers with their order. Besides, the workers will also introduce and recommend their famous food and drinks to the customers for them to have a try. 

(C) Business Model 

             The business model applied by Petit Mary is viral marketing. Viral marketing (viral advertising) refers to electronic word-of-mouth marketing (WOM) in which customers promote a product or service by telling others about it. This can be done by e-mails, text messaging, conversation facilitate in chat rooms, via instant messaging, messages post in newsgroups, and in electronic consumer forums. Viral marketing has also been referred to as “word-of-mouth,” “creating a buzz,” and “leveraging the media,” in the Internet. It is especially popular in social networks such as Facebook, Instagram and more. Besides, having people forward messages to friends, asking them to “check out this product,” is an example of viral marketing. Other than that, viral marketing describe any business strategy that rely individuals to pass on the marketing message or products information to others by using the social networks.

               Furthermore, viral marketing creates the potential for exponential growth in the message’s exposure and influence when message is passing from one to another like virus. Viral marketing has taken the advantage of rapid multiplication to explode the message to thousands and millions of people. Therefore, viral marketing can be done more effectively with those internet platforms. For instances, Petit Mary customers are allow to give feedback on Facebook. If there is a good feedback from customers, the review will spread out and positive response will be received by Petit Mary. 

             There are few advantages that can be enjoyed by Petit Mary through the applied viral marketing business model. Petit Mary can save cost through viral marketing which required very low cost as compared to old advertisement method such as newspaper, brochure and television which is more expensive. Viral marketing is more preferred because anyone who sees it will pass along to their peers and families hence are able to increase the reach to public as compare with other business models. Petit Mary promotes their business through Facebook and word-of-mouth from customers to customers. 

               Besides that, publicity and public awareness about the foods, products, or services of Petit Mary can be achieved by using viral marketing business model. A company will get higher exposure and will more likely to generate a steady flow of traffic from potential customers. The potential customers for Petit Mary are mostly teenagers, ladies, officer worker, and couple for dating. 

               In addition, the reputation of Petit Mary will increase through viral marketing when customers recommend and share the food to their friends through Facebook. Therefore, people will have intention to visit the shop to try out the food which had been recommended. Those people who have tried the food will recommend again to other friends and continuously creating buzz about the food. The credibility of Petit Mary will be increase at the same time with good review. The reviews from Petit Mary Facebook page showed that most of the customers comment 4 stars to 5 stars for Petit Mary which average is 4.4 out of 5 stars. These shown that their customers are giving positive review in average. The below picture shown that the review of customers for Petit Mary. 

              Apart from that, it is easy for targeting customers. According to Knowles and Castillo (2010) it has been noted that “since the concept of viral marketing involves passing on a message from a user to another person, most likely the user will pass it to a person whom he knows will be interested in it”. Viral messages can be devised by taking into account specifications of the target customer segment and thus they can be effectively spread within the same group through online channels. Besides that, customers will search for the information they are interested in with the set-up Facebook page and at the same time it will attract those potential customers to visit for Petit Mary Patisserie. 

(D) Its basic approach used in marketing and advertising 

         Marketing is not only much broader than selling. It is not a specialized activity at all because it encompasses the entire business. It is the whole business seen from the point of view of the final result that is from the customer's point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise. (Philip Kotler, 2015). 

          Advertising is one of the promotional methods to attract customer come to visit their cafe. Petit Mary has limited advertising method. They are using online marketing as their marketing strategies to advertise their foods and beverages available.

Digital marketing use by Petit Mary is social networking like Facebook, TripAdvisor and Offpeak.my. 

Facebook

Currently, Facebook users are around 1.44 billion which has a good connection to let people to promote their products and services in social media. Creating a Facebook page does not incur cost and it is reachable around the world. Petit Mary has their own Facebook page to promote their desserts and foods. In their Facebook page, is clearly written operating hours, location attached with Maps, contact number and the review from customer. 

Source : Petit Mary Patisserie. (n.d.). Retrieved March 3, 2016, from https://www.facebook.com/pages/Petit-Mary-Patisserie/829771733735722?fref=ts

Offpeak.my

Offpeak.my is an online platform that helps diners save money and time when booking great restaurant online. All restaurants have their peak and off peak hours with empty tables available. In this website, it works with the restaurant to provide special discount across various operating hours and creating a win-win situation for customer and the restaurant or cafe owner. Customer just need to book their reservation online and go to the restaurant during the designated date and time to enjoy meal at a discount without buying coupon nor pay in advance. Advertising through Offpeak.my does not require any fees where they gladly feature restaurant and cafe on their website.

Source: Teh, T. S. (n.d.). Petit Mary Patisserie (Ipoh), Bakery, UP to 15% OFF. Retrieved March 8, 2016, from http://offpeak.my/restaurant/1415/petit-mary-patisserie-ipoh

TripAdvisor 

TripAdvisor is the world's largest travel site that enable travelers to plan and book the perfect trip. They have more than 60 million member and over 170 million review in the website. It creates community around the world and gathers review and opinion from customer’s accommodation, attractions, cafe and restaurants. They will recommend cafes and restaurant which is near to customer's accommodations. Petit Mary is recommended by TripAdvisor in their website when customer starts to search for cafe available in Ipoh. 

Source: Yeoh, M. (n.d.). Restaurant Reviews, Phone Number & Photos. Retrieved March 7, 2016, from https://www.tripadvisor.com.my/Restaurant_Review-g298298-d9755527-Reviews-Petit_Mary_Patisserie-Ipoh_Kinta_District_Perak.html

(E) Recommendations to improve businesses through e-commerce 

             In the crowded world of e-commerce, every outlet strike hard in order to compete with other competitors. There are weaknesses that Petit Mary needs to concern and make improvements in order to succeed their business in a competitive e-commerce world. 

             First of all, we find out that Petit Mary has less marketing strategic for their advertising. They actually have a number of free social media and it is a waste if a company cannot fully utilize all the resources. Petit Mary should create personal website, blog and mobile apps like Wechat in order to advertise their latest products to customers. Besides, Petit Mary can upload their menu, foods and beverage photos, sales and promotion to public. The information would drive people to the website which engages visitors and among those visitors it might include the potential customers. 

          Besides that, Petit Mary should be more sociable and interact with their customers in order to maintain a good relationship. Petit Mary can communicate with their customers through social media. We found out that the Facebook page of Petit Mary less update about their latest products or introduce something new even the promotion. Hence, Petit Mary should keep updating about their products and services all the time through their Facebook page. For instances, promotion for the month or introducing new dessert for customers to enjoy. Additionally, Petit Mary can post some questions or polls asking opinion of their valued or loyalty customers. Petit Mary may get information about what their customer’s lifestyle, what they interested and what is their favourite dessert or dishes through comment. For example, Petit Mary should advertise their products or services in term of personal interest stories like story-line advertisements. Customers or visitors would prefer a source of lifestyle contain in the Facebook page. 

        Other than that, create appealing images of products, services and even the environment in the Petit Mary personal website is also an important element to attract people attention. The beautiful photo will incite people to look through the content and they will decide to view the website if it is interesting in order to know more about Petit Mary. Besides that, the photography used in the website must have consistent look that help make the experience of browsing and shop more enjoyable. An easy navigate webpage make visitor easy to browse. Visitor can look for what they need or want for and the information about certain food and beverage of Petit Mary. Moreover, the personal website of Petit Mary should contain online ordering system and online booking system to allow customers to make their order or reservation. Thus, this helps to increase customers’ satisfaction towards Petit Mary.

Petit Mary Patisserie

Address: 85, Jalan Langsat, Taman Teh Teng Seng, 31400 Ipoh, Perak

Business Hour: Monday to Sunday (9am - 8pm)

Tel No : 05-5471328
Longitude and Latitude: 4.6157503, 101.1171673

Nellis Deli

From the left Phan Yi Lin, Ooi Xiang Wen, Lim Sze Xian, Loh Shen Li, Khor Zi Yan, and Yeong Wei Hao

             Nellis Deli is a halal local food cafe only operate in Ipoh. This is the second branch of Nellis Deli in Ipoh. The first branch is located at Sunway City Ipoh 6 years ago since 2011. This branch had been operating for around five months since 15th October 2015. The owner of Nellis is business partner with Missing Marble’s owner. So, Nellis took over the cafe to operate when Missing Marble stopped their business.

          The main dishes serve in Nellis are Mee Rebus, Asam Laksa, Nasi Lemak Ayam Goreng Rempah, Kampung Fried Rice, Nasi Ulam, Rice with Grilled Beef and so on. Besides that, Nellis also sells western food which is Chicken Chop, Fish & Chip, Aglio Olio Seafood Spagetti and English breakfast. Nellis also provide dessert and munchies which include brownies with ice-cream, French toast with ice-cream, cakes, cocktail sausage, mushroom soup seafood platter and so on. For drink, Nellis contain variety of healthy fruit juice like apple, orange, lychee, asam boi, mango and mix fruit juice which is seasonally available. It also sell coffee and tea either in hot or cold.

Short History of Local Food serve by Nellis Deli
           

          Nellis Deli is selling local food which is halal. Nasi lemak, mee rebus, asam laksa, nasi goreng kampung is the popular local food in Malaysia. These food act as the typical symbol for Malaysian food. All of the food are Nellis’s owner own secret recipe. When Nellis’s owner are still a child, her mother always cook all kinds of local food for her. Therefore, she learn it from her mother and make some changes to suit the taste of customer. She believe customer will like the food and feels satisfied. 

          Nellis also provide English breakfast, western food, dessert and munchies too. Although these food are not the speciality of Nellis but it also very tasty.The owner choose English breakfast as one of their menu because it is suitable for people who like lightly food. It is also a best choice for brunch. For the western food and munchies, the owner hope can give more choice for customer by not only provide local food. 

            Nellis is also a best choice for customer to have their tea time because they offer variety of cakes and dessert which is different every single day and all of it is home made. It also receive customer order of wedding cake and birthday cake. All the cake could be design based on customer preference. The design of Nellis’s homemade cake are very unique and special. 

Feedback by Existing Customers

          Many customer are satisfied with the food of Nellis. A female customer Ivy say that she like to come to Nellis to have her lunch because the local food is very delicious and the price is reasonable.

          Amira, a female customer say Nellis’s local food is authentic Malaysia local food. he use the rice of coconut rice in nasi lemak while served with sambal and the sambal is very tasty. One of the customer call Rohanni who are eating mee rebus, when we ask about her opinion about the food, she answer “sedap giller”! She say every time she comes to Nellis, she will order mee rebus. The soup of mee rebus is very soupy. Dickson, another male customer give his opinion that Nellis food is value for money. 

Value Proposition of Nellis Deli

         The unique of Nellis for sure is their halal local food. Nellis not only can attract many customer to come and try out their food but also can promote Malaysia local food to tourist. Beside the food, shop design is also one of the unique of Nellis. The special benefit customer can gain from visiting Nellis is the customer not only can having nice food but also can walk around to take some nice photo, watch some mural of Ipoh and visit some souvenir. It provide extra activities for customer after their meals. 

       The location of Nellis is a good where nearby have a lot of mural, café, dessert shop and attraction places. One of the newly attraction place is Concubine Lane which is very popular nowadays. Many people can have meal at Nellis then go visit Concubine Lane or can go visit Concubine lane first then feeling tired or hungry can go Nellis rest and have a nice meal. 

         The different and value proposition of Nellis is they are selling local food. Local food is their main food and it is halal. Other café emphasize more on western food and dessert as well as coffee. So, Nellis can stand stable in the competition between many cafes around it. It target customer of all race either Malay, Chinese, India or others. At the same time, it can promote the theme of satu Malaysia. The price of the food at Nellis are cheaper compare to other café. The most popular food of Nellis is Nasi lemak, mee rebus and asam laksa. The reason all of these food become the most popular are because these are Malaysia local food and Nellis are using their own secret recipe. All the price of Nellis’s food is at reasonable price. Food is value for money and the portion are very large.

        The price for Nasi Lemak is RM5.00 which is quite cheap. The rice of thier nasi lemak is coconut rice served with sambal, anchovies, peanut, cucumber piece and friend egg. Nasi Lemak rempah ayam goreng is RM13. Same with Nasi Lemak but it have a large rempah ayam goreng.

         Mee Rebus and Asam Laksa price is same, RM8.00 which is also a large portion. The Mee Rebus’s soup is very soupy and the Asam laksa soup also match with the taste of customer. All of these soup are prepared by owner’s secret recipe with a lot of fresh ingredient. All customer feels satisfied with the foods. 

            English breaksfast is RM10. It is a lightly meal as it is not large portion like nasi lemak or mee rebus. English breakfast have croissant serve with scramble egg & sausage. 

         Kampung fried rice is a spicy fried rice cooked with prawn serve with fried egg and fried chicken that is RM13.00. 

          Fish and chips is a western food that serve with french fries and salad which cost RM15.

        All the price of juice at Nellis are around RM6.00 and RM7.00 each cup. Except mix fruit juices and strawberry asam boi is RM10.00 each cup. Coffee, tea, nescafe and milo is around RM3.00 to RM6.00.

A) Opinion why we choose Nellis Deli

         The reason we pick this restaurant is because of the unique design. The environment there still maintain the same as what it used to be an optical shop. The main reason the owner still keep the old-school environment is so that the customers can experience the feelings in 1960s and 1970s. 

       Besides that, Nellis Deli aims to improve the interaction between friends and family. We found out the restaurant did not provides free Wi-Fi service for the customers. They actually expect customers who came to the restaurant to have a face to face conversation with their friends and family rather than keep on playing with their own electronic devices. As we know nowadays, restaurant that did not provide Wi-Fi services is getting lesser and lesser. And this is what make Nellis Deli so unique compare to others restaurant or any beverage stall.

       Lastly, we also wanted to know how they are able to run a business in such a small places. Inside the restaurant can actually contain around a maximum of 20 customers. It was kind of like a small business. A place for customers to relax and pass time. The environment overall was quite nice.

B) Classification of e-commerce by the nature of transaction and interaction

         As we know that Nellis Deli is the place for customers to relax. So basically it is a brick and mortar organization which means it was an old organization that performs their primary business offline, selling physical products by means of physical agents. The nature of transaction and the relationship among the participants belongs to business to consumer (B2C) businesses sell to individual consumers. They straight sell their products and services to their customers face to face which did not make any sales through online. 

         For the interaction part, Nellis Deli have their own facebook page and the rating is 4.2 over 5 points which is quite a high rating as compare to others restaurant. Most of the foods served are Malay cuisine and a few western cuisines. I think they can add on few more Chinese or indian cuisine to attract more customers.

      As a brick and mortar organization which is also a B2C business, it is a place for customers to relax and enjoy their free time. Personally I do not think the services provided is good. The interaction there actually handle by 1 staff. It is quite hard for the only waitress there to serve all the customers during peak time.

C) Business Model

       Nellis Deli used viral marketing which means people know them through electronic word of mouth. Customers spread word of mouth about Nellis Deli through any social media. Bloggers write about Nellis Deli. Nellis Deli were discovered by us through blogs, Facebook, and friends’ recommendations.

        In our point of view, we think that the current Nellis Deli suffer from few disadvantages. First is the location. The location of Nellis Deli is difficult to find. Due to the owner decided to keep the original look of the old-school optical shop the signboard of the shop is hard to find especially for customers from other states. Secondly, the shop is located at Ipoh Old Town. That area have quite a lot of competitors such as Plan B, Milkcow, Patisserie Boutique Cafe and also Roquette café. The design of Nellis Deli although it stick to the old-school way but the competitors are not. They differentiate themselves from others which easily attract the customer’s attention. 

        The advantage enjoy by Nellis Deli currently is their target market. They sell local food which suit the taste of Malaysian. Therefore, they can target a big market which is the different ethics in Malaysia. Besides, they also have 6 years’ operating experience on their first branch. Hopefully they are able to manage the second branch. 

D) Basic approach used in marketing and advertising

            As a low profile café, Nellis Deli actually get introduce and promote by local bloggers, customers who are food lovers and also few traveling websites. Actually Nellis Deli did used electronic commerce as their marketing strategy. Nellis Deli actually keep updating their current status on their social media and websites to inform customers about their latest events. For advertising, Word of Mouth WOM is used by Nellis Deli. They actually did not spend a lot in advertising their restaurant. Most of the time customers are the one who promote Nellis Deli through social media and conversation. Spreading positive WOM for them.

Facebook

Facebook with the billions of users. For sure, any businesses will try to market and promote their businesses through this social media.

Source: Nellis Deli. (n.d.). Retrieved March 10, 2016, from https://www.facebook.com/Nellis-Deli-132962143412846/

Tripadvisor

Source: Azrie, I. (2015, December 21). The Best Cafe in Town. Retrieved March 11, 2016, from https://www.tripadvisor.com.my/ShowUserReviews-g298298-d4707780-r334148159-Nellis_Deli-Ipoh_Kinta_District_Perak.html

Foursquare

Foursquare is an apps that main for discovering new places, and get recommendations from a community you trust. It also helps in letting your friends know where you are and figuring out where they are. Through the apps, you will find a better experience, places in the world and why it's becoming more popular. In less than a year, Foursquare had gain almost 275,000 users.

Source: Nellis Deli. (n.d.). Retrieved March 10, 2016, from https://foursquare.com/v/nellis-deli/54c34a8c498ed4cc072d1608

E) Recommendation to improve business through e-commerce

           Nellis Deli are actually doing quite well in e-commerce. They are updating latest events in their social media website and also have interaction with the customers.

            Maybe they can try to do an online survey to get suggestion from their customers on how to upgrade their services and idea for their food. They can get more ideas from customers about the food so they can have more variety of choices on their menu. They can try to get idea from chinese and indian customers because I think they lack of these type of cuisine which lead to them target more on Malays customers.

              Nellis Deli can make some QR code that allow their customers to have some discount on certain food and beverage on certain period to get more business.The other way is the email campaign. Nellis Deli can send email to their customer regulary to inform them about the promotions, new items and also events. It is to also appreciate their supports and subscribes.

        On every websites or social media we know that there is a section that provide customers information about the company and business. We called it as the “About Us” section. Try utilize the “About Us” section. This section usually will surf by new potential customers to know more about the business, stall, café, company or anything they are interested in. This section also is the key section that gain trust from the customers.

           On the website, Nellis Deli can provide online booking table service. So that customers does not need to wait after reaching the restaurant. They can straight have their seat.

          Lastly, show customers their value by providing variety of food and beverage, saving customers time and money, websites that are easy to use, high interactive with customers and also always have the latest update for the customers.

Nellis Deli

Address: 99, Jalan Sultan Yusuff, 30000 Ipoh, Perak, Malaysia

Business Hour: Daily from 8am to 6pm

Tel No : 012-4476605 (Ori), 016-5242365 (Dina), 012-5078859 (Farina)

Longitude and Latitude: 4.5966751, 101.0772597